The majority of my current clients are going through some sort of career transition.
They have either been affected by layoffs or an unpredictable economy or are making a proactive and intentional decision to change the direction of their career.
Here's what I can tell you.
We all have work experience and accomplishments that we are proud of, but how can we effectively communicate those experiences to hook people and map them to new opportunities?
The answer lies in crafting a narrative or elevator pitch that showcases your skills, experience, and achievements in a compelling way.
Here are a few tips on how to turn your work experience and accomplishments into a narrative or elevator pitch:
Start with a strong opening: Your opening sentence should grab the attention of your audience and set the tone for the rest of your pitch. Consider starting with a question, a surprising fact, or a personal anecdote that relates to your experience.
Focus on your unique value proposition: What sets you apart from others in your field? Identify your unique skills, experiences, and achievements that demonstrate your value to potential employers.
Use concrete examples: Instead of simply listing your accomplishments, use concrete examples to demonstrate your skills and experiences in action. This will help your audience visualize what you can bring to the table.
Tailor your pitch to the opportunity: Make sure your narrative or elevator pitch is tailored to the specific opportunity you are pursuing. Research the company or organization and identify the skills and experiences they are looking for, and then showcase how your experience aligns with those needs.
End with a call to action: Finally, end your pitch with a call to action that encourages your audience to take the next step. This could be scheduling a meeting, requesting more information, or connecting on LinkedIn.
By crafting a strong narrative or elevator pitch that clearly maps to the opportunity you are pursuing, you can effectively communicate your value to potential employers and set yourself apart from the competition.
This is imperative, given how many people are in the market right now.
A one size fits all resume/elevator pitch/narrative doesn't work. Read your audience and speak to them specifically.
If you're curious about how to craft your story to finally get the career you want and the money you deserve, let's chat.